About Us

Alendis was founded in 2020 in Reykjavik, Iceland. With the launch of Alendis in May 2020 the company established itself as the first global streaming service in the Icelandic horse community. Bringing all the biggest tournaments/events in the industry to spectators all around the world.

Since then, Alendis has dedicated itself to bring as much content in the highest quality possible to their users. Alendis is founded on the principle of servicing the high interest the Icelandic horse has all around the world. 

Everything via alendis.is and the Alendis apps

The Alendis Team

We gather top professionals in the field in one place

Ragnar Bragi Sveinsson


Edda Hrund Hinriksdóttir


Jóhann Hinrik Jónsson


Ásta Björk Friðjónsdóttir

VP of Operations

Fannar Örn Þórarinsson


Guðmundur Örn Gunnarsson

Camera Operator

Jared Guðni Gerhardsson

Camera Operator



It is fantastic to have access to Alendis TV.

To be able to watch all the big competitions and breeding shows in Iceland live but also play back is just amazing!

Starting the year of with the Champions league is of course a must for me to wake me up after the winter. All the extra content like “Stables in Iceland” and all the different interviews and talks are also a lot of fun.

Alendis is a way to keep myself updated, inspired, entertained and “on my toes” (😜)! All on one platform!

Filippa Montan

Rider & riding instructor